Privacy Policy
Effective date: November 1, 2026
This Privacy Policy explains how Babinom (“Babinom,” “we,” “us,” or “our”) collects, uses, and
protects information when you use the Babinom mobile app and website. Babinom is a baby name app for
couples.
Information you provide
We may collect information you enter in the app, such as your account details, app preferences,
selected countries or languages, liked names, rejected names, matched names, custom names, room
codes, and support messages.
If you use those features, this also includes the surname or surnames you save for your room and
the order they are written in, the languages you want names checked in, the names you heart or put
on a shortlist and your picks in a final round, and any meanings, rhymes or sayings you suggest
for a name.
Purchase information
In-app purchases are processed by Apple or Google, and purchases on our website by Stripe. We
do not collect or store your full payment card details. We keep a RevenueCat app user ID to manage
your purchase entitlement and, for website purchases, the email address, purchase reference and
redemption status Stripe passes to us so we can deliver your access.
Technical information
We may receive basic technical information needed to keep the app working, such as app version,
device type, operating system, crash details, and diagnostic logs.
App install attribution
If you install Babinom after tapping one of our links — an ad, a link on our website or our
social profiles, or a link in an email we send — our attribution provider
AppsFlyer records that the install happened and which link it came from. This
can include device and advertising identifiers (on Android, the Google advertising ID; on iOS, the
vendor identifier for your device), your IP address, device and operating system details, and app
install and open events.
Tapping one of those links also records the click itself with AppsFlyer — which link you used,
your IP address, and your browser and device details — whether or not you go on to install the
app. That happens on the web, before the app is involved: nothing is stored on your device, and
the in-app choice described below does not cover it. We use it only to tell which of our own
channels people arrive from.
In the EEA and the UK we ask first. Babinom shows you a prompt explaining this and
collects nothing for attribution unless you agree. You can withdraw that agreement at any time in
the app, and it takes effect immediately.
We use this only to understand which of our links and ads actually bring people to Babinom. On
iOS we do not ask for App
Tracking Transparency permission and therefore do not access the IDFA advertising identifier —
iOS attribution relies on Apple’s SKAdNetwork, which reports campaign results in aggregate. We do
not use attribution data to build advertising profiles about you, and we do not link it to the
names you like or match.
How we use information
We use information to provide the app, sync partner rooms, show name recommendations, save your
preferences, process and restore Lifetime Premium access, respond to support requests, prevent abuse,
and improve reliability.
Product interaction, such as swipes, matches, preferences, and feature usage, helps us provide app
functionality and improve Babinom. This data may be linked to your account when needed to provide app
functionality and improve the experience.
Name checks
When you ask Babinom to check a name you typed, or a full name, our server sends that name — and for
a full name, the surname or surnames saved for your room — together with the languages to check, to
our AI provider Anthropic. We do not send your email address or other account
details. Anthropic processes this on our behalf to produce the check and does not use it to train
its models.
We keep the result so the same check is not repeated: it is stored with your room, keyed by a
one-way fingerprint of the name rather than the name itself, and is deleted when the room is
deleted. We also count how many live checks you run each day to apply the daily limit. Checks for
names in our catalog are prepared in advance and send nothing about you.
Surnames and your partner. Surnames you save are visible to your partner in the
room. When a partner joins your room, the surnames they saved are copied into the shared room.
Where your data is processed
Your account, profile, rooms, matches and swipe history are stored in our database hosted in the
European Union (Ireland). Product analytics and diagnostic data are processed by
PostHog on their EU infrastructure.
Some providers process data outside the EEA. Purchases and subscription entitlements are handled by
RevenueCat, push notification delivery by the Expo push service, app install attribution by
AppsFlyer, website payments by Stripe, name checks by Anthropic, and account and purchase emails by
Resend, all of which operate from the United States. In-app payments are processed by Apple and Google under their own policies — we never
receive or store your card details. Where data leaves
the EEA it is transferred under the safeguards required by the GDPR.
Sharing
We do not sell your personal information. We may share limited information with service providers
that help us operate the app, such as authentication, database hosting, purchase entitlement,
website payments, AI name checks, email delivery, product analytics, push notification delivery, app install
attribution, and app infrastructure providers. Within a room, your partner sees your swipes,
matches, shortlist and any surnames you save.
Retention
We keep information for as long as needed to provide Babinom, comply with legal obligations,
resolve disputes, and maintain purchase entitlement records. Name-check results are deleted with
the room they belong to. If you delete your account, suggestions you made stay in the catalog but
are no longer linked to you. You may contact us to request account or data deletion.
Children
Babinom is intended for parents and adults choosing baby names. It is not directed to children, and
we do not knowingly collect personal information from children.
Your choices
You can update preferences in the app, restore purchases through the app, and contact us to request
help with account access, data deletion, or privacy questions.
App install attribution. In the EEA and the UK, Babinom asks for your permission
before any attribution data is collected, and does not collect it unless you say yes. You can change
that answer at any time under Settings → About → Ad attribution; turning it off stops the
collection immediately. Elsewhere you can limit this in your device settings under
Settings → Privacy → Ads, where you can delete your advertising ID or opt out of ad
personalisation. On iOS, Babinom never asks for App Tracking Transparency permission, so it has no
access to your IDFA advertising identifier in the first place. You can also contact us to ask us to
stop processing your attribution data.
Security
We use reasonable technical and organizational measures to protect information. No method of
transmission or storage is completely secure, but we work to keep Babinom safe and reliable.
Changes to this policy
We may update this Privacy Policy from time to time. If we make material changes, we will update the
effective date and provide notice when appropriate.
